INSITE OOH Media Platform

The United Arab Emirates Ministry of Health and Prevention climbed up on UAE’s major OOH arena announcing the National Survey for Health and Nutrition following their prior successful OOH campaign during December 2020 when it was raising awareness on the initiative MA'KOM, which means "With you.” MOHAP is currently back on billboards even stronger with an OOH campaign that is widely distributed across Sharjah utilizing hoardings. This campaign was released during the first week of November. 

The main tagline used in this campaign is “Together.. For the sustainability of health and well-being,” portraying three professionals that are ready to undertake the national survey. The National Health Survey is a broad study that gathers key health data from across the UAE. This survey helps us understand the general health of the population and identify common health issues in the community.

The National Nutrition Survey examines how people in the UAE eat and how well-nourished they are. This survey helps policymakers develop plans and rules to improve nutrition. The ad visual prominently displays the logo for the National Nutrition Survey and highlights that this is a project by MOHAP. 

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