INSITE OOH Media Platform

Emirates Airlines has yet again posted another major D/OOH advertising campaign featuring the one and only prominent star Penelope Cruz advertising for their Premium Economy class. This follows the brand’s prior successful campaign one month ago when Emirates Airlines were encouraging outdoor advertising audiences to elevate their journeys and fly to Madagascar through a digital OOH campaign. 

The new D/OOH campaign starring Penelope was released during the first week of November and utilizes digital screens to show off the amenities and luxuries of the Premium Economy class of Emirates Airlines using the star power of Penelope Cruz. The main tagline used in this campaign is “Cruz In Premium Economy” taking from the star’s last name instead of writing “Cruise” the way it's supposed to be spelled which is a creative aspect of the campaign. 

The ad visual uses the slogan “Fly Better” while showing Penelope Cruz sitting in the Premium Economy in a comfortable seat lying back while the furnishing looks elegant and a cushion is set on each seat. Emirates Airlines’ logo is also prominently displayed in bright red which is bound to grab the attention of passersby. Premium Economy offers passengers more space to relax, an elevated dining experience, and upgraded entertainment. 

Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.