MG RX9 OOH Advertising Campaign to Showcase Prestige & Confidence
Inter Emirates Motors, the official distributor of MG in the UAE, launched an outdoor advertising campaign in the first week of November 2024 to promote the new MG RX9. The campaign utilizes digital screens and unipoles across Dubai to showcase the SUV's capabilities and stylish design, following the brand’s previous OOH campaign in the UAE during February 2024.
The campaign visuals feature the MG RX9 in a sleek black finish, positioned against a bright yellow background. The contrast between the dark vehicle and the vibrant background creates a striking visual impact. The MG logo is prominently displayed in the top right corner, while the tagline "Prestige with Confidence" is featured below the vehicle image. The use of bold typography and a clean layout further enhances the overall aesthetic appeal of the advertisement.
The MG RX9's key features are its spacious interior, advanced technology, and powerful engine. By emphasizing these selling points, the campaign aims to attract potential buyers and generate interest in the new model.
The campaign also incorporates Arabic language elements, ensuring that it resonates with the local audience and effectively communicates the brand's message.
Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
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