Arab African International Bank has launched a new outdoor campaign to promote their various financial services and products. The campaign features their certificates of Emerald deposits, as well as their Golden savings account, and inform viewers with the specifics of each product individually with its corresponding ad copy and different artwork. Some ads also announce that AAIB is the official sponsor of El Gouna International Squash Open. Launched during the second week of April, the campaign uses large and x-large uni-poles, billboards, gates, and double-decker poles in various locations across Greater Cairo.
