INSITE OOH Media Platform

Raya Holding pops up on Cairo’s outdoor advertising platform once again after a long disappearance to celebrate its 25 years anniversary. Raya has launched an astonishing and captivating OOH campaign that is bound to grab the attention of passersby on the roads since Raya has definitely left its marks everywhere around the capital. The campaign goes with the main tagline which translates to “A World Full of Marks.” The campaign has a heavy OOH presence but also a strong online presence. 

Raya’s previous successful OOH appearance was advertising for its brand Aman, and this was during November 2022 when it stated that Aman had changed the idea of paying in installments and that members now have the opportunity to have fun now and pay later. 

Raya is back on billboards even stronger than before with a celebration of greatness portraying its various and distinguishable sectors. The ad visual displays a man manufacturing and repairing air conditioning as part of the Raya Electric sector. It also portrays the Galleria 40 building as part of the Raya Smart Buildings. The ad visual also demonstrates the Aman point of sale machine since Aman is a main line of business to Raya Holding.