International transportation app UBER continues their OOH strategy with the launch of the new scooter rides.

Following their recent outdoor campaign that celebrated the first anniversary of their official partnership with Al Ahly SC,  which can still be seen on the roads, the new ads feature varied images  of scooters and announce the launch of the new private hire service  offering two free rides.

The campaign hit the roads during the  second week of April and uses lightboxes, billboards and T-Poles on  selected locations across Greater Cairo.

UBER launches scooter rides-00
UBER launches scooter rides-00

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