Following their recent teaser campaign, real estate developer Sorouh has just revealed the launch of their latest project in the New Administrative Capital of Egypt.

  Under the name of Entrada (“entrance” in Spanish), the ads reveal the  first images of a modern residential compound with the slogan “Entrance  to the New Capital”, framed by artwork of colorful feathers.

The  reveal campaign hit the roads during the second week of April and can be  seen on large and x-large uni-poles, gates, double-decker poles, mega  signs and serials of great visibility on the major roads of Greater  Cairo.

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