INSITE OOH Media Platform

Empire State Developments has new trick up its sleeve a new commercial destination in Egypt’s new administrative capital city representing a qualitative leap in the concept of commercial malls, as it combines competitive prices and a vital strategic location that places it at the heart of commercial and investment activities, and this follows their previous appearance in October 2022.

The project offers more than its singular characteristic of being a mall but is an investment gateway that combines luxury and innovation in the heart of the MU12 commercial area. With its modern design that reflects sophistication and distinction, Evet Mall provides an ideal environment that meets the ambitions of business owners and creates a unique shopping experience for visitors. 

The visuals have a very abstract feel to them that helps aggravate the main characteristics of the project showcasing a flavorful esque to the ad copy there are two main iterations that the campaign revolves around the first being a woman in a dress that looks closer to a gown moving towards a futuristic structure which signifies moving to an innovative, brighter future. The second iteration shows a woman playing on violin which is a visual more on the classy side and this signifies sophistication. Both of these iterations serve well by having both the innovative and sophisticated characteristics of the project highlighted. 

Reveal more information about Empire State Development’s campaign here at MOOH, a monitoring out-of-home intelligence data provider working in Cairo & Dubai.