Business group Reedy is back on the billboards of Greater Cairo with a new OOH campaign for hair cosmetics brand Royal Hair Gel.
With a display of the different Royal Hair Gel packages over bright backgrounds, the campaign uses Arabic typography to present the slogan ‘Malek el Gel’ which translates to “King of all gels” – something that, at least semantically, matches the brand’s name perfectly.
Launched during the second week of April, the campaign uses large uni-poles, double-decker poles, gates, mega signs, and flags in various locations across Greater Cairo.
Industry: Cosmetics & Personal Care
Brand: Royal hair Gel
Advertiser: Reedy Group
OOH Size: Double-decker Pole | Flag | Gate | Large uni-pole | Mega-Sign
Region: North Africa
Tags: Hair Care Products
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