Business group Reedy is back on the billboards of Greater Cairo with a new OOH campaign for hair cosmetics brand Royal Hair Gel.

  With a display of the different Royal Hair Gel packages over bright  backgrounds, the campaign uses Arabic typography to present the slogan  ‘Malek el Gel’ which translates to “King of all gels” – something that,  at least semantically, matches the brand’s name perfectly.

Launched  during the second week of April, the campaign uses large uni-poles,  double-decker poles, gates, mega signs, and flags in various locations  across Greater Cairo.

Reedy promotes Royal Hair Gel on the billboards-00
Reedy promotes Royal Hair Gel on the billboards-00

The Art & Science of OOH

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