Business group Reedy is back on the billboards of Greater Cairo with a new OOH campaign for hair cosmetics brand Royal Hair Gel. With a display of the different Royal Hair Gel packages over bright backgrounds, the campaign uses Arabic typography to present the slogan ‘Malek el Gel’ which translates to “King of all gels” – something that, at least semantically, matches the brand’s name perfectly. Launched during the second week of April, the campaign uses large uni-poles, double-decker poles, gates, mega signs, and flags in various locations across Greater Cairo.
