The New Hamra Mall Redevelopment Announced on UAE's OOH
Aldar Properties launched an OOH campaign during the fourth week of October 2024 to highlight the recent transformation of Al Hamra Mall. The campaign utilized uni-poles and lampposts in key locations across Ras Al Khaimah and Umm Al Quwain.
The campaign visuals featured an image of three women, dressed in elegant attire, standing inside the mall. The women, adorned with headscarves and carrying shopping bags, represented the mall's target audience.
This OOH campaign follows Aldar Properties’ previous OOH campaign during August 2024 in the UAE.
The billboard displayed the mall's logo and the tagline "Discover the New Al Hamra Mall," along with the developer’s logo, and some brands’ logos at the bottom of the ad face.
Beyond its retail and dining offerings, Al Hamra Mall now features an array of entertainment options, including the newly opened Kidz Factory, a one-of-a-kind art and hobby edutainment center, Funville, an immersive indoor play area for children, and an eight-screen Vox Cinema.
The OOH campaign effectively communicated the mall's revitalized offerings and positioned it as a premier destination for shopping, dining, and entertainment in the region.
Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
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