Emirati developer Emaar has come back to the roads of Greater Cairo to regain awareness of their flagship residential project Uptown Cairo in Al Mokattam. The ads feature images of elegant villas, surrounded by vast green areas and clear blue skies. Without any slogan or superfluous ad copy, the campaign focuses on the spacious artwork as the key element of the campaign. Limited in size and reach, the campaign uses selected double-decker poles on a few locations of Greater Cairo.
