Amazon.ae has recently appeared on UAE’s outdoor advertising open spaces launching a new promotional campaign causing a scene for its new 11.11 sale. The D/OOH campaign is distributed across Dubai and Sharjah in the United Arab Emirates, however, this campaign is considered a regional one since it is also distributed across Greater Cairo. This campaign is considered a multi-format campaign since it utilizes hoardings, unipoles, digital screens, mega coms, bridge billboards, and lampposts to promote and raise awareness of Amazon’s deals and compelling promotional offers for the season. This campaign was released during the first week of November following Amazon ae’s prior OOH appearance 2 months ago revolving around the back-to-school season and sales. Amazon.ae is back on billboards even stronger using the main tagline “Shop Deals Save More” while also boldly highlighting “11.11 SALE.” The ad copy also points out that the sale will be active from the 7th till the 12th of November 2024. Some visuals also portray a package from Amazon with the logo on it to get audiences excited about ordering what they want when the sale starts. Visuals also highlight that there are “Additional savings with Mastercard and First Abu Dhabi Bank (FAB) Cards.” The campaign uses a scarlet hue for the background which is powerful and vibrant and is often associated with passion, vibrancy and courage. It is also a memorable choice and is very influential making it the right choice for the campaign. Get more in-depth details about the D/OOH industry by visiting our Insiteopedia and navigating through its different sections.
