World-wide famous energy drink Red Bull has appeared on the streets of Greater Cairo with a new outdoor campaign to advertise this year’s music concert ‘Red Bull Music Fel Share3’ organized by one of their marketing divisions – Red Bull Music. Under the title “Red Bull Music on the Streets”, the concert is organized in conjunction with CFC Mall in Cairo and Carrefour City Center in Alexandria, and counts with the sponsorship of DMC, 92.7 Mega FM, 88.2 Radiohits, ALEXBANK, and UBER. The ad copy informs viewers of the upcoming date and locations of the two parallel music events which will start simultaneously in Cairo and Alexandria. The campaign was launched during the second week of April and, though limited in size and reach, it can be seen on large uni-poles, mega signs and flags on selected locations across the Greater Cairo.
