Luxurious fragrance brand Armani unveils “Sì Passione Intense” in Dubai. The renowned fashion, cosmetics and personal care beauty house, Giorgio Armani, has made a bold statement in Dubai’s vibrant D/OOH advertising scene by launching its latest feminine fragrance featuring famous American actress as brand ambassador Sadie Sink. The campaign utilizes digital screens to showcase the captivating new fragrance while this campaign was released during the third week of October following the brand’s previous OOH appearance during July 2022 also presenting Sì Passione. The campaign’s visual portrays the young actress’s stunning photograph with her red hair and intense blue eyes capturing her confident and alluring personality. She is also displayed wearing red lipstick making her the center of attention while matching with the color of the background along with the perfume bottle. Armani Sì Passione Eau de Parfum Intense is a floral woody fragrance with a prominent jasmine note, complemented by citrus and vanilla. The sleek, red bottle is now refillable according to the ad copy. The ad copy also points out “Sadie Sink’s” name. Red is an emotionally intense color that demands attention like no other color of the spectrum. It reflects energy, passion and power while it is stimulating and is considered a dramatic color making it a color that compliments the overall theme of the campaign. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
