INSITE OOH Media Platform

The United Arab Emirates undertakes a transformative journey in bringing change to its agricultural sector with the launching of the "PLANT THE EMIRATES" national program. Inaugurating this new initiative, an effective outdoor advertising campaign has just been revealed across the country to inspire and educate its nationals on the value of agriculture within the UAE.

Visuals of farmers, children embracing agriculture, and lush agricultural grounds are used as the billboard's main imagery.

The visuals are adorned with meaningful quotes explaining the importance of agriculture. The latter includes quotes like “The farmer is a partner in building our economy," “Agriculture is part of our identity and culture,” as well as “Give me agriculture.. I guarantee you civilization” and many more. These quotes not only celebrate the rich heritage of agriculture in the UAE but also stress the critical role it plays in food security, environmental sustainability, and the future it can guarantee for upcoming generations.