Snacking brand Chipsy from PepsiCo is keeping a busy outdoor schedule this month with several OOH campaigns on the roads of Greater Cairo.
Parallel to their Crunchy rebranding campaign, the company has launched a second outdoor campaign to reveal the new rebranded packaging for their Forno line. With colorful artwork, the ads present the new Chipsy Forno packages over a white background, along ad copy that reads “New look, Great taste”.
The campaign was launched during the second week of April and uses large uni-poles, billboards, gates, double-decker poles, and mega signs in various locations across Greater Cairo.
Industry: Food & Beverages
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Mega-Sign
Region: North Africa
Tags: Global Brand | Rebranding Campaign | Chipsy Forno
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