Chipsy continues rebranding mission with Forno

Snacking brand Chipsy from PepsiCo is keeping a busy outdoor schedule this month with several OOH campaigns on the roads of Greater Cairo.

Parallel to their Crunchy rebranding campaign,  the company has launched a second outdoor campaign to reveal the new  rebranded packaging for their Forno line. With colorful artwork, the ads  present the new Chipsy Forno packages over a white background, along ad  copy that reads “New look, Great taste”.

The campaign was launched  during the second week of April and uses large uni-poles, billboards,  gates, double-decker poles, and mega signs in various locations across  Greater Cairo.