Snacking brand Chipsy from PepsiCo is keeping a busy outdoor schedule this month with several OOH campaigns on the roads of Greater Cairo. Parallel to their Crunchy rebranding campaign, the company has launched a second outdoor campaign to reveal the new rebranded packaging for their Forno line. With colorful artwork, the ads present the new Chipsy Forno packages over a white background, along ad copy that reads “New look, Great taste”. The campaign was launched during the second week of April and uses large uni-poles, billboards, gates, double-decker poles, and mega signs in various locations across Greater Cairo.
