Artal Developments has climbed up on Greater Cairo’s OOH open spaces once again launching its new project “Stride” in New Cairo following its prior successful OOH appearance on October the 21st. The campaign features captivating visuals and compelling messages dominated by a bold minimalist aesthetic. The advertisement is widely distributed across the city to reach the maximum number of target audience. The ad copy highlights that Stride is “Launching Now” while also specifying that the project consists of “Spaces built to move, designed to lead.” The visual also uses the ad copy “This is the moment. No hesitation, No pause, just act now.” The main tagline used is “There’s no room for pause.” while the billboard also points out that the development is in “North 90, New Cairo.” The advertisement uses the bold and clear slogan “Breathe Later, (Stride) Now.) while also pointing out that stride comprises “Retail/ Offices/ Clinics.” The campaign visual portrays a black and white aesthetic photograph of a woman’s side face profile with a sleek hair bun and sunglasses on. The billboard uses a lot of the color lime green which resembles confidence, high energy and promotes feelings of liveliness, freshness, and creativity. Artal Developments is a 25-year-old real estate company that builds luxurious homes in Egypt. They’re always expanding and offer high-quality projects in strategic locations. Curious to know more about Stride’s campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
