Al Motahdedoon Group has launched a new outdoor campaign to announce the launch of the new medical district ‘Eterna Healthcare City’ in Mivida, the mixed-use development of Emaar Misr in New Cairo. Over a plain aqua blue background, the campaign uses images from the location with the slogan “The Future of Healthcare”. Additional ad copy informs viewers that this medical district will include “Medical and Wellness Clinics, Specialized Hospitals, Radiology and Labs” and invite potential investors with the CTA (Call-To-Action) to “Book their clinics”. The campaign was launched during the first week of April and uses billboards, gates, double-decker poles, and mega signs in various locations across Greater Cairo.
