The most powerful tech and consumer electronics show, the “Middle East Consumer Electronics Show” (MECES) 2024, has finally come to the UAE and has announced dates on Dubai’s primary billboard platform. The campaign utilizes bridge billboards to grab consumer attention and raise awareness on the upcoming event and exhibition. This new and first time OOH advertising campaign was released during the second week of October 2024, and is massively distributed across the busy streets of Dubai. The main tagline used for MECES’s campaign is “Explore Tomorrow” which is bound to gain passersby’s attention on the roads. The ad copy includes a copy in both English and Arabic language to reach the maximum number of people with the name of the show. The billboards also highlight the date in which the event will be hosted which is from the “12-14 NOV 2024” along with the location which is at “ADNEC Centre Abu Dhabi Hall 5-7.” MECES, a show specializing in home appliances and consumer electronics, organized by the Chinese Chamber of Commerce is the first of its kind in the Middle East. It aims to showcase the latest smart home technologies and innovations. The event brings together industry giants, small businesses, government agencies, and inventors to explore the future of home living. MECES wants to become the top trade show for home appliances and electronics in the Middle East. It will start small and focus on Chinese companies, but it aims to grow bigger and attract businesses from all over the world. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
