Real estate developer Mountain View has once again popped up on Greater Cairo’s outdoor advertising platform promoting its latest project in 6th of October “Kingsway” following their prior OOH appearance featuring Mo Salah 6 months ago using the tagline “Go The Extra Mile For Happiness.” Mountain View is currently back on billboards stronger than ever using the slogan “Kingsway By Mountain View Signature” and the tagline “A New Era Begins.” The ad copy also highlights that this new development is “Launching Now” while prominently displaying Mountain View’s chic and sophisticated logo. The visuals also include the developer’s contact information such as their hotline and official website. Some ad visuals portray a young girl riding a white horse in an open green landscape with a luxurious Mountain View themed villa in the background. Other visuals display a beautiful lake with a calming field of grass and trees beside it along with a villa in the background set next to a greenhouse. A separate visual displays a walking lane surrounded by greenery and medium-sized villas. These images give people the vibe and understanding of how life at Kingsway would look like, reflecting luxury, serenity, class, tranquility and sophistication. The compound consists of islands surrounded by water from all sides. It is considered the most elegant compound built on an area of 750 acres. It features a unique design starting from the entrance to the compound, the streets and the distribution of the spaces. To access additional details for the campaign budget, diverse ad formats, targeted locations, media strategy, various Out-of-Home options, and more, simply reach out to (MOOH).
