Following the launch of Oak Park last March, real estate developer IGI starts the OOH promotion of another project in 6th of October City. Under the name of Ashgar City, their new outdoor campaign features pictures from the project, with a prominent appearance of trees – to match and emphasize the name of the project. The motivational slogan “Life Starts Everyday” appears along with the developer’s hotline and logo. The campaign was launched during the first half of April and uses large and x-large uni-poles, gates and mega signs in specific locations around 6th of October City.
