The Land Developers (TLD) gets up on Greater Cairo’s growing OOH advertising landscape to launch and promote their most recent establishment “KUKŪN.” The Land Developer’s prior OOH appearance was almost four years ago in March 2020 promoting another real estate project called Armonia, however, the company is back on billboards stronger than ever with a fresh and vibrant campaign that is bound to grab attention on Cairo’s busy roads. The new campaign uses the main tagline “New Beginnings Unfold” indicating that this development has been newly launched. The ad visual also points out that the “Development in Mostakbal City.” The visuals also portray KUKŪN’s creative logo in big type along with TLD’s logo. The visuals portray aesthetic photographs of in-house furnishings photographed in close-ups including a side angle of a cozy chair with a light beam, a textured wall also with a sun ray shining, and a close-up of a sofa. The campaign also embeds some colorful strokes of abstract art consisting of colors including blue, green, pastel green, and gold. KUKŪN offers a variety of housing options, including villas, townhouses, and apartments. The community features a clubhouse, landscaped areas, and a lake. KUKŪN emphasizes privacy and a strong sense of community. It's designed to provide a luxurious and comfortable living experience. Amenities include workspaces, BBQ area, relaxing zone, bike lanes, jogging track, a swimming pool, a wellness center, kids area, outdoor gym, arts & crafts area, kindergarten, and a clubhouse. Curious to know more about this campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).