Dubai Calendar spikes Dubai’s major D/OOH platform once again in the United Arab Emirates. This campaign utilizes digital screens to showcase Lea Salonga’s big show in Dubai. This new campaign was launched during the first week of October following Dubai Calendar’s prior successful OOH appearance two weeks ago featuring Dubai Premier Padel P1 Champions. Dubai Calendar is back on billboards with another exciting entertainment event hosted by internationally-recognized singer and actor Lea Salonga. The event goes by the name “Stage Screen & Everything In Between” as shown in the ad copy. The campaign also highlights that the event will be taking place on “Sunday 10, November” at “Coca-Cola Arena, Dubai.” The visual also portrays the event’s sponsors including Coca-Cola Arena, Live Nation, and TAG91.1. Lea Salonga’s professionally taken photograph is also displayed while she looks happy and excited for the concert. The background color of the campaign is purple which promotes harmony, contributing to mental balance and stability. It is also a very uplifting color. Lea Salonga, a renowned musical theater star and Disney icon, is returning to Dubai for the first time in four years with her new show, Stage, Screen & Everything In Between. The performance will feature songs from her iconic roles in musicals like Miss Saigon, Les Misérables, Aladdin, and Mulan, as well as newer favorites from the late composer Stephen Sondheim. For more information about the event scale and detailed out-of-home insights, visit Insiteopedia and explore its various sections.
