Geox, known for its innovative footwear and apparel, has recently launched an OOH campaign in the UAE to showcase its latest Fall/Winter 2024 collection. The campaign features the iconic actress Penélope Cruz, who serves as the face of the collection, solidifying the brand's position as a global fashion leader. The OOH campaign utilizes uni-poles in Dubai, the visuals feature a minimalist design, showcasing the brand's logo, Penélope Cruz's captivating image, and a piece from the Fall/Winter 2024 collection against a clean white background. This elegant aesthetic aligns perfectly with the luxurious and sophisticated nature of the collection. Penélope Cruz's presence as the ambassador for Geox's Fall/Winter 2024 collection is a strategic move that has garnered significant attention. As a world-renowned actress with a global following, Cruz embodies the brand's values of style, innovation, and comfort. Her association with Geox lends credibility and appeal to the collection, attracting a wider audience of fashion enthusiasts. In addition to the OOH campaign, Geox has also released a captivating video ad on social media. The video showcases the versatility and style of the Fall/Winter 2024 collection, featuring Penélope Cruz in various settings. This OOH campaign was launched during the first week of October 2024, following the brand’s previous appearance in the UAE during April 2023. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
