The Sharjah Calligraphy Biennale is back, with an informative outdoor advertising campaign that gains attention toward this year’s event. Running from October 2 to November 30, 2023, it is intended to celebrate the rich art of calligraphy and vividly show both the traditional and contemporary styles of various parts of the world. The outdoor billboards are placed at vantage points across Dubai, each visually reflecting the event theme by utilizing an intricate calligraphic design as a background, carrying the gist of this age-old art. The ads create a visual riot with bold red headlines upon a light blue background featuring attractive typography to intrigue and fascinate people with calligraphy beauty. The Sharjah Calligraphy Biennale is prepared to host various activities throughout two continuous months including exhibitions by famous calligraphers, educational workshops for up-and-coming artists, and live demonstrations. The outdoors campaign notes the event dates and calls all those interested in art to join in. Featuring bridge billboards and lampposts, the campaign appeared in the first week of October in Sharjah.
