Kuwaiti fashion wear brand Al Nasr has launched a branding outdoor campaign to advertise their new range of sports clothing specially designed for the upcoming World Cup.

Officially licensed by FIFA, the ads feature images of models from different age groups wearing football and sportswear garments with Egypt’s flag and coat of arms. The ad copy urges viewers to become “The best fan in the world”, and includes details about their branch locations, as well as their hotline and social media handles.

The campaign was launched during the first week of April and uses large and x-large uni-poles, mega signs, T-poles and gates in various locations around Greater Cairo.

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