City Edge Developments is a real estate company in Egypt with a good portfolio in key areas like the New Administrative Capital, Sheikh Zayed, and New Alamein City. The developer has launched a vibrant OOH campaign to showcase their latest project, New Garden City, located in the New Capital. The campaign utilizes nature blended visuals and compelling messaging to attract potential buyers and investors. The OOH advertisements feature different live shots, incorporating vivid hues that reflect the vibrant lifestyle offered by New Garden City. The project's name is prominently displayed in large, clear font, ensuring easy readability. The campaign’s main message and tagline is “A never ending story,” that reflects how this project will be a place of new and never ending tales in the new capital. Garden City New Capital Compound is a residential project located in a prime location. It offers various amenities and entertainment options for residents. The compound features different types of residential units with flexible payment plans. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.