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Egyptian Real Estate Developer Wadi Degla has upgraded the OOH campaign for residential project Neopolis, following their recent comeback to the billboards of Greater Cairo last November.

The campaign is visually interesting and catchy, announcing the launch of “A New Townhouse Experience” with Villa Neo. Using varying colorful backgrounds for each ad, the campaign features the name of the project ‘Villa Neo’ in huge font, while also giving information about their payment conditions along an image of the modern home unit.

Launched during the first week of April, the campaign can be seen on large and x-large uni-poles, gates, mega signs, double-decker poles, and serial combinations of great visibility on the major roads of Greater Cairo.

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