Kayan Developments’ Plaza Vida state-of-the-art mixed-use complex takes to Cairo’s billboards once again to showcase their installment plan options. Following their prior campaign, this strategic feature promotes the offerings of the demanded property, as well as eases the hassle of paying for potential residents and business owners. Billboards placed at busy spots catch the attention of all passersby, informing them about the available installment plans. The latter being 10% Down Payments with up-to 8 years of installments. This is in line with the vision and mission of Plaza Vida: making its properties available to people from all walks of life, whatever be their financial position. The billboard design utilizes bright red and yellow colors to grab the attention of passerby and potential buyers. A typography-image mix is also present upon the billboards, bringing Vida to reality. By promoting the noted payment plans Kayan Developments ensures an easy means for prospective buyers and tenants to balance their books with financial budgets that would make investing in either a home or business space more feasible. For more about Kayan Development’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.