Ealaf Residence is once again on Cairo’s OOH scene featuring the mega-star Mostafa Fahmy, following the brand’s previous OOH appearance in Egypt during December 2023. ERG Developments has launched another OOH campaign across Greater Cairo to promote phase 2 launch of Eelaf Residence. The OOH campaign was seen on many OOH spots in and near New Cairo, distributed all over the busiest streets to guarantee that the campaign’s message will reach as many audiences and prospects as possible. The OOH campaign visuals prominently displays the brand’s logo and location along with ERG Developments’ logo, hotline, and website, all comes on 2 different background, one of them is a dark blue clear background and the other one showcases the star Mostafa Fahmy chilling in greenery at the project. Also, the OOH campaign displayed relatable taglines “Where the green things are,” and “Launching phase 2.” These taglines are announcing the most important message in the campaign which is the launch of phase 2, and at the same time is inviting prospect clients and audiences to invest and buy in the project where green things are, and this emphasizes that the project will have much greenery and fun areas for the residents. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
