The American Academy of Cosmetic Surgery, (AACS) is the leading provider for cosmetic surgery practitioners from a diverse array of medical specialties, including, dermatology, oral and maxillofacial surgery, otolaryngology, general surgery, ophthalmology, plastic/reconstructive surgery In its debut in the out-of-home spaces, the hospital prominently texts “one of the largest assembly of plastic surgeons! revealed its specialty in hair transplant, plastic surgery, and weight loss surgery The billboards deliver a straightforward message about the hospital's significant role, utilizing digital screens and bridge billboards, conspicuously displaying an image of the expert practitioners set against a black background. Worth noting that the American Academy of Cosmetic Surgery Hospital is the first hospital to open in Dubai Healthcare City (DHCC) and the first hospital in the health-free zone to receive the Joint Commission International (JCI) accreditation, moreover the AACS offers a roster of training and education opportunities for those looking to learn new or advanced skills