Danube Properties makes its debut on UAE’s D/OOH medium launching a new project “BAYZ 102.” The campaign is widely distributed across Dubai and Sharjah utilizing unipoles, hoardings, digital screens, wall wrappings and lampposts making it a multi-format campaign. This campaign was launched during the fourth week of September 2024, following the real estate company’s prior successful OOH appearance during April 2022, advertising for Pearlz Residence. The real estate pioneers are back on billboards stronger than ever using the main tagline “Your Home In The Sky” along with “Business Bay.” The ad copy also highlights that this project is “coming soon” and that it's a “New Launch.” BAYZ 102 is a luxurious high-rise apartment building in Business Bay, Dubai. Standing at 103 stories, it offers breathtaking views of the city, including the Burj Khalifa. The building is located in a prime location, close to major transportation hubs, and surrounded by other upscale developments. Investing in BAYZ 102 is a great opportunity to own a luxurious property with a high potential for return on investment. With limited units available, it's recommended to act quickly to secure an apartment. The campaign visual portrays Dubai City’s tall towers at Business Bay showing that BAYZ 102 is approximately the same height as Burj Khalifa. The visual showcases buildings in Dubai with office and residence lights turned on against a black background which gives the design a very aesthetic, elegant, and sophisticated look.