The real estate developer, Capital Hill Developments, has released a new OOH campaign in Cairo, after their previous pop-up. Taking over Cairo’s roads, the campaign announces its presence at Cityscape, a major real estate event in Cairo. The campaign's ad copy, Bonding the Differences, hints at both unity and diversity, hinting at various options and offerings for all kinds of customers, all aligned by the uniting force of Capital Hill Developments. Accompanied by their second tagline, Visit Us at Cityscape, the billboards highlight event details, stating where and when to find them at “25-28 September 2024, Cityscape Egypt International Exhibition Center, Hall 3, Booth A60”. The visuals are sharp, clean and minimalistic, relying heavily on stark white and a baby blue background. By strategically placing billboard in high-traffic areas and streets in Egypt’s capital, the brand effectively targets their specific demographic, who are the busy and bustling, on-the-go businessmen and women, looking to invest, buy or find a forever home. To get more information about Capital Hill Development’s campaign, head to MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.