One year ago, the Emirates Perfumes and Oud Exhibition launched its first campaign, and starting every October they have started announcing the event which has been so much awaited. As a debut of this fantastic gathering of sublime perfume and oud houses from Arab lands and the rest of the world, the Emirates Perfumes & Oud Exhibition is hitting the timeline in history once again all over the UAE, enthusiastic people. Expo Centre Sharjah organizes it and brings Moscow together with the leading manufacturers, traders, and fans of the Arab perfumery under one roof. This great exhibition features elegant and beautiful oriental Arabian perfumes and oud in line with the traditional Emirati culture made by top-class international perfumers. It is the best place for people who enjoy smelling the best scents there are.Dubai’s billboards this year go as far as getting the word out again, like last year. What initially attracts each individual passing through their huge black-toned billboards which gives a very high class yet mysterious atmosphere to the event is the campaign. Who will not be intrigued by the large announcements plastered all over which scream the event will take place from 4th to 13th October at Expo Centre Sharjah followed by the caption ‘Aromatic journey awaits! Visit, shop & win.’ The promise is self-explanatory as well as the words concerning the event. The name of Expo Centre Sharjah is also highlighted in the ad which can help in establishing the trust of the audience. These are essentially introductory advertisements that easily fascinate an average person passerby and excellent fans of fragrances and perfumes anticipate. The billboards have been placed in the third week of September on uni-poles and lampposts.