Following the superstar promotion of their Dragon tariff plan, French telecom operator Orange is back on the roads with a new OOH campaign that swifts the focus to the Eagle tariff plan.
A campaign also full of stars, the ads feature an elegant image of Asser Yassin, Dhafer L’Abidine and Eyad Nassar, along with the campaign slogan “Live the Role” and additional ad copy that describes the tariff plan as “The Elitist Monthly Plan’”.
Launched during the first week of April, the campaign uses large and x-large uni-poles, gates, mega signs, and billboards in strategic locations across Greater Cairo.
OOH Size: Billboard | Gate | Large uni-pole | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Asser Yassin | Brand Ambassador | Eyad Nassar | Global Brand | Dhafer L'Abidine | Orange Eagle
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