INSITE OOH Media Platform

Telal has launched a new OOH advertising campaign across Greater Cairo. The billboards highlight the impressive project by Roya Developments. The campaign focuses on showcasing the company’s diverse and attractive developments, with a particular emphasis on the beauty of Telal East. Telal’s previous successful OOH appearance on Cairo’s billboards was back in September 2024. 

Telal is currently back on billboards with their latest project Telal East which is in the Fifth Settlement in New Cairo and has a premium and strategic location. Telal East is just a few minutes away from the AUC and some of the most famous malls in Cairo. It is located minutes away from the Middle Ring Road and Suez Road. 

The campaign uses the main slogan “Selection” and the tagline “Elevated Living” to reflect on the luxurious and exquisite lifestyle Telal East has to offer. The ad copy also points out that the project comprises “Duplexes/ Apartments.”

The ad visual portrays an aesthetic photograph, which is also considered abstract art, of a woman in a white t-shirt with a black background. Other visuals prominently display the “Telal East” logo with a black background along with Roya Development’s website and hotline for additional info. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Telal’s campaign.