Business tycoon in Egypt Orascom has launched a new outdoor campaign to promote their latest project Makadi Heights in the Red Sea.

The campaign uses pictures of the project as a backdrop to the ads, along with their logo and hotline. The name of the project ‘Makadi’ and the slogan “Summer… Winter” are both featured in different shades of blue on the ads.

Launched during the first week of April, the campaign is still spreading and can be seen on large uni-poles, double-decker poles, gates, T-poles, mega signs, and billboards in various locations across Greater Cairo.

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