INSITE OOH Media Platform

For the very first time, the prestigious Sheikh Sultan Award is paraded on UAE’s billboards encouraging the youth to find their passion and win. The award is set to start on the 1st of September 2024 and commence on the 1st of May 2025. 

As the Sheikh Sultan Award rises with encouraging ad spaces, the billboards proudly display striking visuals of the three medals that represent achievement and personal growth. The ad copy notes the campaign slogan and the award’s aim “Sheikh Sultan Award for Youth’s Spirit.” 

As its core value is to encourage people to find and nurture their passions in whatever they do, be it education, arts, sciences, or community services, the Sheikh Sultan Award displays three different medals, the Gold, Bronze and Silver, all symbolizing different levels of success. The billboards utilize bright colors, a background to a "Register Now" call to action, encouraging passersby to take the initiative and register for an incredible chance to win.

The campaign is not just about outdoor advertisement; but about building a community and creating buzz around the importance of following one's passion.

This outdoor campaign of the Sheikh Sultan Award overrides surrounding OOH with a reminder of following our passion in life. As this campaign unfolds, it promises to inspire a thousand tales of finding, pursuing, and succeeding in one's passion.

The new campaign took off in the third week of September upon Unipoles.