INSITE OOH Media Platform

IGI Developments flaunts their presence in the Egyptian real estate market. After their last campaign, they center this campaign around their history and achievements, focusing on their track record and celebrating their decades of experience. 

They spotlight their developments Ashgar Heights, Ashgar City, and Al Ashgar on the visuals. Their campaign emphasizes their unity with Cairo's residents, stating “30 Years Together”. “30 Years Together, 40,000 Residents...One Family” reinforces the aim behind the ad. The ad also features specific projects within these developments, “Garden Park”, “Garden Park II”, and “Garden Springs”. The ad from IGI Developments uses teal as a prominent branding color. This hue symbolizes trust, reliability, and growth, which aligns with the company's 30-year history and commitment to building strong communities. This also matches their primary ad copy, “30 Years Together Pioneers Of Gated Communities”. 

To get more information surrounding this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Egypt & the UAE, with details regarding campaign types, kinds, locations, budgets, media plans, and more.