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Medcare, a highly facilitated medical organization, has released an OOH campaign in the second week of September on Dubai’s OOH scene, stating that “We’ll Treat You Well” a welcoming statement that brings warmth to the industry. This campaign utilizes hoardings and this follows their previous appearance in October 2023. 

The medical entity offers hospitals, and clinics with a variety of options and was established in 1987 by its chairman Dr. Azad Moopen, a gold medalist in medicine. The organization was curated specifically to offer a multitude of medical institutions and facilities with the sole purpose of treating individuals who would be in contact with their offerings well.

The specific project showcased is the Royal Speciality Hospital that has a sole promise which is “The Royal Treatment Is Now Yours.” The hospital redefines premium healthcare by offering advanced medical and surgical care to Dubai’s residents having and offering multiple specialties; rheumatology, general surgery, day surgery, ENT and sleep lab, dentistry, emergency medicine and ambulance services, orthopedics and physiotherapy, urology, vascular surgery, bariatric surgery, plastic surgery, anaesthesiology, emergency care, physiotherapy and rehabilitation, geriatrics and homecare, psychiatry all while having centralized excellent performance of each and every specialty.

The visuals are elegant using lavish pigmentation to represent the posh, luxurious characteristics of the project; the color black represents sophistication, strength, and elegance while purple evokes harmony and white elaborates on the purity of the project. The taglines used for the ad copy are “We’ll Treat You Well” which is associated with Medcare as a brand and “The Royal Treatment Is Now Yours” which is associated with this specific project.

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