Misr El Kheir reminds Egyptians of Zakat

With Ramadan, the month of philanthropy approaching, Misr El Kheir is back on the roads with a new outdoor campaign to remind Muslim viewers about their zakat options with Misr El Kheir.

The ads feature a simple and straightforward design, serving as a reminder as well as an awareness campaign. Over their branded green background, the slogan announces  “Your Zakat with Misr El Kheir” along with ad copy that provides detailed information about the varied payment methods- including their bank account number, address, Fawry, and hotline.

Launched during the first week of April, the campaign uses billboards, gates, and large uni-poles in various locations across Cairo.