INSITE OOH Media Platform

Hardee’s releases a promotional campaign in the first week of September promoting their offerings of signature classic items that truly represent the brand. The multi-format utilizes both mega coms and lampposts and this follows their previous appearance in July 2024.

The brand’s previous campaign focused on the collaboration they had done,  however, this campaign focuses on returning to the basics of what works and what satisfies the taste buds. The campaign presents multiple options under the product line name of “Big” The items are the “Santa Fe”, “Classic Big Chicken” and on the other hand there's the “Classic Big Burger”,” Jalapeno Big Burger” and “Barbeque Big Burger” a exquisite roster that will certainly quench taste buds.

The visuals are stunning while using the strategic approach of showing more than telling by showcasing the items with clarity to increase the engagement of multiple senses with a target to reach a level of craving that will push bystanders and motorists to go for a purchase. The visuals present the items with all the pixels having a strong commitment to influence also hosting the price of nine AED.

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