Prada the iconic Italian luxury brand, known for its inventive designs and fashion, which has been leading the world in modern style. Four months ago, Prada ran a very successful campaign featuring Scarlett Johansson that focused on the elegance and sophistication of their designs, capturing the timeless appeal of their brand. The campaign seemed to work very well with audiences as it mixed celebrity glamour with Prada's unique vision of high fashion. Their latest Fall/Winter 2024 collection by Miuccia Prada and Raf Simons is currently on view across Dubai. The investigation of history and beauty taken further, intermingling the past with a modern sense of fashion greets the Fall/Winter 2024 Collection. By AMO, the show space captures the paradoxical conflict between our indoor lives and our relationship with the outdoors as a metaphor for the romance with history that this collection aims to portray. Giant digital screens across Dubai have been offering teasers for that collection, including such pièces de résistance as the Large Prada Buckle suede bag in Cocoa Brown, a short-sleeved pistachio green cashmere sweater, and deconstructed grisaille skirts for women, while for men, there was a Re-Nylon backpack. Prada has only teased the collection to date, successfully keeping interest piqued to ensure audiences want more, which keeps the brand exclusive. The campaign has been spotted on digital screens.
