D-Media Group has launched a new comprehensive OOH campaign to advertise new shows on several DMC channels. Some of the ads feature Season 2 of ‘Al 2ab Al Rouhy’ which will be running on DMC HD, with stars like Sawsan Badr and Abeer Sabry, among others. Other ads showcase the new show “Egypt in the World Cup” with Ibrahim Fayek on DMC Sports. Launched during the first week of April, the campaign uses mega signs, large and x-large uni-poles, gates, and billboards on the major roads of Greater Cairo.
