INSITE OOH Media Platform

Cairo Capital Developments (CCD) is spicing up Cairo’s OOH arena with a new teaser campaign. After their last campaign for Lake West, the real estate company is back again, but this time, they’re doing things the mysterious way.

Their teaser campaign doesn’t reveal the project- yet, but they set up a scenario and narrative to reel in Egypt’s OOH audience. Their ad copy says, “Downtown Cairo is quaking”, sending a wave of intrigue throughout the city as to why exactly Downtown Cairo is shaking in its boots. They also add, “El Attabba is moving to October”, giving another clue as to what the project is about, and that it's related to West of Cairo. Also, they utilize characters in their visuals, which seems to hint that there’s a bigger ad behind this- perhaps even a television or social media campaign. Cairo is intrigued to find out more, to say the least.

To catch more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.