After their last OOH campaign, Pace Group’s new OOH campaign in the UAE is centered around affordability. Located in Ajman, the three main schools, Pace British School, Pace Modern British School, Pace Creative British School, and Springfield International School are all beacons of British education in the UAE. The educational campaign shows Pace Group’s knowledge of how powerful and valuable British education is- now more relevant than ever. Their ad copy reads, “Educating over 30,000 minds every day”, positioning the campaign in due time around school admissions and the new school year. The visuals, featuring a clean and modern design, effectively convey the message of affordability and quality education. Pace Group prides itself on being affordable, with its entire branding revolving around that aspect. “Fees from AED 8900 per year” is Pace Group’s promise for affordability, keeping up with their claim on the billboards. The campaign spread on Ajman and Sharjah’s hoardings and bridge billboards, in the fourth week of August.
