“Back To School Great Price” With Jarir Bookstore a Promotional Campaign Hits The Streets of Dubai
Jarir Bookstores had released a digital OOH promotional campaign in the third week of august utilizing digital screens and lamppost to promote the return of school but while providing striking prices for selected items, this follows their previous appearance in June 2024.
In a highly saturated market Jarir Bookstores has to create a competitive proposition for the brand to compete in the retail industry and this is exactly what they did: they offered striking prices for items that are usually school or educationally associated. The items include pencils, highlighters, markers and school bags, a wide variety of highly anticipated items.
The visuals portray the items in centralized manner to showcase the products and their variety while using promotional strategic colors to grab the attention of the public using colors like yellow to present the price of the items, while using a gradient orange for the tagline with is an uplifting technique to seek attention for the youngins that might be interested in these specific items. On the other hand Jarir didn't forget the parents since they have elaborated about the price under the tagline “Great Price” which supports the all around roundness of the ad.
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