Cairo International Furniture Show Le Marché is back on schedule and repeats joint venture with La Casa.
Under the wrong 40th edition title in Roman numerals (it should read “XL” and not “XXXX”), the ads feature colorful abstract backgrounds with ad copy that informs viewers of the dates and the new location of the event.
The campaign started to spread during the last week of March with flags on the most strategic roads of the city, and has just added large uni-poles, gates, billboards, and mega signs for greater visibility.
Industry: Events & Exhibitions
Brand: La Casa | Le Marché
Advertiser: AAPIC | OK Trust
OOH Size: Billboard | Flag | Gate | Large uni-pole | Mega-Sign | T-pole | Uni-Pole
Region: North Africa
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