INSITE OOH Media Platform

Raneen has a surprise this season under the tagline “Your Whole Summer is Offers With Raneen Sale Up To 50%” a promotional campaign by the company hits the busy streets of Cairo to change the game in the retail industry, this follows their previous campaign in May 2024.

Raneen, a retail company has put it all on the line this summer offering up to half-priced items for the public while also offering more than just a specific angle of items however having a huge variety on their roster.

The visuals showcase the items in the center. The items include; a fridge, a washing machine, an oven, a TV, an AC unit, a phone and some pans. The background of the ad copy is sky blue which truly enhances the theme of the campaign which is summer energy, while having the Raneen logo on the top right in red and a sticker-shaped tag that has  “Offers With Sale Up To ” in the yellow which is an attention-grabbing color to yet promote their offering, while “50%” is in red to contrast the yellow and also achieve cohesion.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about all Raneen's campaigns.