Following their prior appearance featuring the beloved Medhat Saleh, Ladera 6 October is back on Cairo’s billboards parading a whole “New World” for a “Wonderful Life,” with recurring visuals of the Egyptian musician. The recurring campaign showcases the real estate developer’s maquette, highlighting Ladera's promise of a luxurious gated haven, synonymous with a Wonderful Life. The visual features an abundance of greenery, which further points out Ladera’s attractiveness to potential buyers or tenants seeking a high-quality, sustainable living environment. The ad spaces also feature the development’s amenities like outdoor pools overlooked by different units, enhancing the overall lifestyle and appeal of the residential area. The campaign positions Ladera by Merath Developments as the number one destination for those looking to experience a one-of-a-kind living experience and a wonderful life. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
